Direct Mail Overview
Direct Mail Strategy
Key to a Good Mail Program
Uses of Direct Mail
Direct Mail Tactics
Best Practices for Direct Mail
Organizer’s Toolbox
Module: Media & Blogger Outreach
Survey of the Media Landscape
Triangle of Media Influence
Getting Your Story Out
Building Relationships
Module: Public Speaking
Module: Staying On Message
What is Staying On Message
Staying on Message & Pivoting
Public Speaking
Module: Managing Staff and Volunteers
Setting Expectations
Checking In & Giving Feedback
Module: Closing Down Your Campaign
Module: Advanced Fundraising
Circles of Benefit
Call Time
Tools
Re-solicit
Module: Volunteer Recruitment & Capacity Planning
The What and Why
Find & Recruit Volunteers
Make an Ask
Prepare for Your Volunteers
Train Your Volunteers
Maintain Your Volunteers