Author: Beth Becker
Module: Online Organizing Field Integration
Module: Social Media for Campaigns and Advocacy
Tips to Remember
Module: Tips of Email Writing
Why is Email Important
Theory of Change
Basic Email Structure
10 Tips
Module: Email
Module: Online Theory of Change
Module: Online Advertising
Pepsi Case Study
Where do We Run Ads?
Strategic Ads Campaign
Strategic Online Ad Campaign: Components & Examples
Module: Online Ads for Voter Registration Programs
Where to Run Ads
Terminology: Facebook & Google
Audiences
Timelines
Budget
Creative Marketing
Module: New Media 101
Social Media: Making the Right Choices Online
Growing and Managing Your List
Placing Ads Online
Online Storytelling