Author: Beth Becker

How to Make an Ask

Ladder of Engagement

Online vs. Offline

Data

Online Tools

The Basics

Building Support

Online Investments

Know Your People

Campaign Strategy

Best Practices and Tips

Introduction

Viral Video

What to Include

Where to Post Your Video

Facebook Benefits

How to Use Facebook

Facebook Best Practices

Why It Matters

Affinity, Weight & Time

Twitter Benefits

Twitter Best Practices

Introduction

Stack

Sparkles

Squids

 

Direct Response

Clarification

Technical Point

Point of Process

Irrelevant

Temperature Check

Lesson 1) NOI OnDemand

NOI OnDemand Webinars

Listed below are links to Toolbox modules for all NOI OnDemand webinars to date. All webinars will be posted to the Toolbox within a day of airing.

GOTV Week – August 6-10

8/6/2012: Getting Out Your Vote

8/7/2012: GOTV Planning 1

8/8/2012: GOTV Planning 2

8/9/2012: Rapid Response

8/10/2012: Media & Blogger Outreach

Fall Campaign Kick-Off Week – August 13-17

8/13/2012: Managing Staff & Volunteers

8/14/2012: Leading a Data-Driven Action Program

8/15/2012: Volunteer Recruitment & Capacity Planning

8/16/2012: Using New Media to Tell the Story

8/17/2012: Email 101

Voter Contact Week – August 20-24

8/20/2012: Voter Contact

8/21/2012: Vote Goals & Targeting

8/22/2012: Phonebanking & Canvassing

8/23/2012: Online to Offline

8/24/2012: Online Ads

Voter Registration Week – August 27-31

8/27/2012: Voter Registration Strategy & Legal

8/28/2012: Voter Registration Data

8/29/2012: Voter Registration Planning & Recruitment

8/30/2012: Voter Registration Message & Online Tools

8/31/2012: Social Media for Advocacy Campaigns

Message Week – September 4-8

9/4/2012: Aspirational Message

9/5/2012: Mail & Literature

9/6/2012: Staying on Message

9/7/2012: Advanced Fundraising

VAN Week – September 10-14

9/10/2012: VAN 101

9/11/2012: VAN: Voter Registration Tool

9/12/2012: VAN: My Campaign & My Calendar

9/13/2012: Social Media Voter Contact Tools

9/14/2012: VAN: Virtual Phone Banks

Voter Registration Week 2 – September 17-21

9/17/2012: Voter Registration Strategy & Legal

9/18/2012: Voter Registration Data

9/19/2012: Voter Registration Planning & Recruitment

9/20/2012: Voter Registration Message & Online Tools

9/21/2012: Online Ads for Your Voter Registration Program

Early Vote Week – September 24-28

9/24/2012: Early Vote & Vote By Mail Strategy

9/25/2012: Early Vote Data

9/26/2012: Leading Great Early Vote and Door to Door Events

9/27/2012: Early Vote Online Tools: Coming soon!

9/28/2012: Online Fundraising

Voter Contact for Local Campaigns – October 1-5

10/1/2012: Great Phone Banking & Vote By Mail Strategy

10/2/2012: Managing Your Data

10/3/2012: Setting Up & Supporting Volunteer Teams

10/4/2012: Online to Offline: Volunteer Recruitment and Support

10/5/2012: The Last 30 Days: Maximizing Your Communications Budget

Election Administration – October 8-13

10/8/2012: Protecting Your Voters: Strategies and Resources

10/9/2012: Polling Place Data & the Voting Information Project

Developing Your Message

Tools of Messaging

Message Principles

 

Staying “On Message”

What & Why

Timeline

Targeting

Programming